Mattel Launches 300-Developer Game Studio for Roblox and Fortnite
Updated
Updated · PC Gamer · Aug 17
Mattel Launches 300-Developer Game Studio for Roblox and Fortnite
3 articles · Updated · PC Gamer · Aug 17
Summary
Mattel said its new game unit will build original interactive experiences on Roblox and Fortnite, expanding beyond the mobile card games tied to Uno, Skip-Bo and Phase 10.
The push follows Mattel’s full takeover earlier this year of Mattel163, the 2019 joint venture with NetEase that now forms the basis of Mattel Game Studios.
Uno Wild is already in soft launch on mobile, and the studio is also developing a new Hot Wheels game as it broadens its slate across platforms.
Roblox’s scale helps explain the strategy: players logged more than 10 billion hours a month in 2025, exceeding combined playtime on Steam, PlayStation and Fortnite.