Mattel Launches 300-Person Game Studio, Developing Hot Wheels and Uno Adaptations
Updated
Updated · Collider · Aug 13
Mattel Launches 300-Person Game Studio, Developing Hot Wheels and Uno Adaptations
3 articles · Updated · Collider · Aug 13
Summary
Mattel said its new Mattel Game Studios unit is building games based on its toy brands, with a Hot Wheels title in development and UNO Wild next on the slate.
Nearly 300 artists, designers, engineers and producers will staff the operation across Los Angeles and Hangzhou, expanding Mattel's push to create and run more games in-house.
The studio already launched Skeletor: Until Next Time earlier this year under Mattel Digital Studios, which also oversees licensed titles including Barbie Rewind and Hot Wheels Infinite Rush.
The games push extends Mattel's broader effort to turn its IP into entertainment after film and streaming projects tied to Masters of the Universe, Matchbox and Barbie.