Nonprofits Struggle to Capture $124 Trillion Wealth Transfer as 75% of Millennials Plan to Give More
Updated
Updated · Fortune · Aug 16
Nonprofits Struggle to Capture $124 Trillion Wealth Transfer as 75% of Millennials Plan to Give More
1 articles · Updated · Fortune · Aug 16
Summary
$124 trillion is already moving from baby boomers to younger heirs, but nonprofits say many are "paralyzed" because long-built donor relationships do not automatically carry over to millennials and Gen Z.
Bloomerang's 2026 survey found younger donors respond less to legacy ties and more to belonging and proof of impact: 94% want to know exactly where money goes and 90% want to hear results.
75% of millennials said they plan to give more this year, versus 49% of Gen X and 36% of baby boomers, yet nonprofits still have to convert that engagement into larger long-term gifts.
More than half of the transfer will come from roughly 2% of already wealthy households, raising the stakes for nonprofits to build trust early with the next generation of major donors.