A24's Primetime Trailer Hits 35 Million Views, Breaking Studio Records Before Sept. 25 Release
Updated
Updated · Jordan Ruimy · Aug 16
A24's Primetime Trailer Hits 35 Million Views, Breaking Studio Records Before Sept. 25 Release
3 articles · Updated · Jordan Ruimy · Aug 16
Summary
About 35 million YouTube views in under two weeks have made “Primetime” one of A24’s most-watched trailers ever, an unusually strong early signal for the Robert Pattinson-led film.
Robert Pattinson’s current hot streak, the trailer’s stylized take on Chris Hansen, and the film’s horror-thriller angle appear to be driving the surge and widening interest beyond typical movie fans.
Venice next month will be the film’s only festival stop before its Sept. 25 theatrical release, with early test-screening chatter described as positive.
For director Lance Oppenheim, best known for documentaries including HBO’s “Ren Faire,” the buzz suggests his latest stylistic pivot could become a notable fall wild card.