Updated
Updated · Apple · Aug 18
Apple Sets 26% EU App Fee and 5% Web Distribution Charge as Child Safeguards Tighten
Updated
Updated · Apple · Aug 18

Apple Sets 26% EU App Fee and 5% Web Distribution Charge as Child Safeguards Tighten

3 articles · Updated · Apple · Aug 18

Summary

  • Apple said EU App Store purchases using its own in-app system will carry a 26% commission, dropping to 15% for most smaller developers and second-year auto-renewing subscriptions.
  • Alternative payment processing will be charged 20%, or 10% for developers in Apple’s small-business and partner programs, while apps that link users out to complete purchases will pay 15% or 10%.
  • A 5% Core Technology Commission will apply to apps distributed through alternative app marketplaces or directly on the web, under Apple’s revised EU business terms.
  • Child-safety rules also tighten: Kids-category apps cannot link to external payment websites, under-18 users must pass a parental gate for alternative payments, and under-13 users cannot be linked out for transactions.
  • The changes, effective October 1, expand eligibility for operating alternative marketplaces and are aimed at bringing Apple’s EU app rules into line with Digital Markets Act pressure.

Insights

Could the hidden costs of third-party distribution completely erase the savings promised by Apple's new EU fee structure?
Will Apple's new tiered fees actually liberate developers, or is it just a clever disguise to protect its massive services revenue?
As global regulators close in, can Apple's privacy and child safety arguments successfully defend its lucrative walled garden?