With early voting fast approaching, how will massive financial war chests ultimately influence voter turnout in this high-stakes election?

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Large war chests will likely boost turnout at the margins, but they will not by themselves determine participation. In Georgia, money matters most when it is converted into sustained voter contact: early-vote reminders, door knocking, text and phone programs, digital ads, mail, absentee-ballot education, rides to the polls, and legal and logistical support during voting. That is where the gap in resources is significant. Jon Ossoff entered the stretch run with roughly $42 million on hand, while Mike Collins reported about $2 million, even as outside groups are expected to pour in tens of millions more. That spending advantage can keep one side on television and online continuously, but more important, it can fund a larger field operation across all 159 counties during the eight-week run-up to early voting. The effect, however, is usually incremental rather than transformative. Political science and recent Georgia results suggest that advertising alone rarely produces dramatic turnout surges. Turnout rises more reliably when campaigns use money to identify irregular voters and repeatedly contact them with practical information about where, when, and how to vote. Georgia’s extensive advance-voting system, including multiple sites and drop boxes in places such as Fulton County, gives campaigns more opportunity to capitalize on that investment. The biggest unknown is outside spending after the Supreme Court’s recent ruling expanding party-candidate coordination. That could make …

Ossoff Rejects 2028 White House Run, Urges Focus on Georgia Vote in 8 Weeks

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Ossoff Rejects 2028 White House Run, Urges Focus on Georgia Vote in 8 Weeks

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