Germany's Opa Werner Wins 200,000 TikTok Followers at 89, Turning Matcha Rants Into Viral Fame
Updated
Updated · The New York Times · Aug 20
Germany's Opa Werner Wins 200,000 TikTok Followers at 89, Turning Matcha Rants Into Viral Fame
1 articles · Updated · The New York Times · Aug 20
Summary
Werner Kalecinski, now 89, has become a TikTok hit in Germany with nearly 200,000 followers and 2.8 million likes as “Opa Werner.”
The late-life social media turn began after he spent months caring for his ailing wife and wanted a new challenge to restore his own energy.
His videos lean on deadpan humor and generational contrast, with viewers flocking to taste tests in which he mocks trendy drinks like matcha lattes and oat milk.
Kalecinski’s rise reflects a broader wave of older influencers drawing younger audiences with formats ranging from fashion clips to motivational advice.