Daland's 39 Retro Pizza Huts Double Dine-In Sales as 1980s Nostalgia Draws Younger Fans
Updated
Updated · Fox News · Aug 20
Daland's 39 Retro Pizza Huts Double Dine-In Sales as 1980s Nostalgia Draws Younger Fans
1 articles · Updated · Fox News · Aug 20
Summary
Daland says dine-in sales at its Homosassa Springs Pizza Hut Classic have more than doubled, forcing the Florida restaurant to bring in staff from other locations to handle demand.
39 Pizza Hut Classic locations across Daland's 82 dine-in stores lean on 1980s cues—red cups, vinyl booths, Tiffany-style lamps and checkerboard tablecloths—that Sparks says attract both older customers and teens and 20-somethings via social media.
Tunkhannock, Pennsylvania, where the town has about 1,700 residents, is on track to nearly double Pizza Hut's national average sales this year as visitors drive more than an hour to the retro site.
The surge is reviving expansion plans: after lamp production had stalled for lack of broader brand commitment, Sparks said five vendors are now bidding to make Tiffany-style lights again as Daland adds retro elements to more stores.