CASETiFY Launches 10-Print G-DRAGON Collection for 15th Anniversary
Updated
Updated · Marketing Interactive · Aug 20
CASETiFY Launches 10-Print G-DRAGON Collection for 15th Anniversary
2 articles · Updated · Marketing Interactive · Aug 20
Summary
CASETiFY’s new “MAKE iT YOURS” line with G-DRAGON pushes beyond phone cases into tech accessories, plush charms and travel gear as the brand marks its 15th anniversary.
10 interchangeable prints, customizable text and candy-toned colors anchor the launch, built around a new “CASETiFY PLAYSET” system and Love Lock magnetic attachments for mixing wristlets, grip stands and charm cubes.
Three prebuilt bundles—the iCON, LOVE POP and NOVA PLAYSETs—come with sticker packs and exclusive G-DRAGON photo cards, while the designs also extend to products including CASETiFY’s Bounce suitcase.
Seoul’s Dosan flagship will turn the concept into an interactive retail installation with oversized plush displays, a charm workshop bar and spaces where visitors can build their own combinations.
The launch underscores CASETiFY’s push into broader lifestyle categories and reflects a wider Asia-Pacific marketing trend of brands using K-pop stars to deepen cultural reach.