Updated
Updated · 9to5Google · Aug 20
Huawei Seizes 57% of Foldable Shipments in H1 2026 as Samsung Slips to 18%
Updated
Updated · 9to5Google · Aug 20

Huawei Seizes 57% of Foldable Shipments in H1 2026 as Samsung Slips to 18%

1 articles · Updated · 9to5Google · Aug 20

Summary

  • Huawei led global foldable smartphone shipments in the first half of 2026 with a 57% share, while Samsung fell to 18%, according to Omdia.
  • 5.1 million foldables shipped in H1, down more than 20% year over year, as clamshell models slumped 47% and shifted demand toward book-style devices.
  • Book-style phones made up 69% of shipments, with wider designs such as Samsung's Galaxy Z Fold 8 expected to drive the category's next growth phase.
  • Omdia still forecasts foldables to grow more than 20% annually through 2028 to about 36 million units, though they are expected to stay under 3% of total smartphone shipments and reach roughly 45 million by 2030.

Insights

With Huawei dominating foldable sales purely from China, can Samsung reclaim its global crown with the new Z Fold 8?
If flexible screen costs are dropping rapidly, why are book-style foldables still trapped in an ultra-expensive premium niche?
As clamshell phone sales plummet by 47 percent, is the nostalgic flip-phone revival already dead in favor of pocket-sized tablets?