Omdia Sees Foldable Phone Shipments Doubling to 36 Million by 2028 as Wide-Format Designs Gain Ground
Updated
Updated · Informa PLC · Aug 20
Omdia Sees Foldable Phone Shipments Doubling to 36 Million by 2028 as Wide-Format Designs Gain Ground
3 articles · Updated · Informa PLC · Aug 20
Summary
36 million foldable smartphones are projected to ship in 2028, more than double 2025 levels, with annual growth above 20%, Omdia said.
Wide-format foldables are the main catalyst: Huawei introduced the design in May 2026 and Samsung followed in August, with more vendors expected to launch similar models in coming months.
5.1 million units shipped in the first half of 2026, down 21.6% year on year, as flip-type models fell 47% and book-type volumes stayed broadly flat.
22 million-plus shipments are still forecast for full-year 2026, implying a rebound to more than 22% growth as vendors raise production targets for wide-format devices.
45 million units by 2030 would still leave foldables below 3% of the smartphone market, with high component costs and premium pricing limiting mass adoption.