Mikael Hamaoui Delivers First Pagani Residences in Miami as Car Brands Push Into Condo Market
Updated
Updated · The New York Times · Aug 21
Mikael Hamaoui Delivers First Pagani Residences in Miami as Car Brands Push Into Condo Market
2 articles · Updated · The New York Times · Aug 21
Summary
Mikael Hamaoui, founder of Riviera Horizons, is delivering the world’s first Pagani Residences in Miami, extending the Italian supercar brand into luxury housing.
Horacio Pagani’s design input reached down to the doorknobs, with the project replacing standard latches with a magnetic door system to shape the first tactile experience for buyers.
That detail-first approach reflects why luxury carmakers such as Porsche, Bentley and Aston Martin have moved into Miami condos—using residences to translate brand identity into everyday living.
Miami has become a showcase for these branded towers, where developers bet carmakers’ cachet can help distinguish high-end projects in a crowded luxury market.