Meloni Adopts Pastels 4 Years Into Office as She Seeks a Softer Public Image

1 articles · Updated · DW (English) · Aug 18

Pastel suits, cream tones and casual blazers have replaced Giorgia Meloni’s darker Armani-style power dressing, marking a visible shift in how Italy’s prime minister presents herself.
Fashion scholar Michela Bonafoni said the change is meant to broaden Meloni’s appeal after unpopular government actions, using softer colors to project kindness and approachability.
The wardrobe evolution tracks Meloni’s political move from right-wing outsider to established European leader, including a closer line to the EU and strong support for Ukraine.
No major luxury house has publicly embraced styling her, even as she leans on Made in Italy labels to reinforce a nationalist brand.
Bonafoni expects another image reset if far-right figure Roberto Vannacci gains leverage in a coalition fight, forcing Meloni to project greater authority again.