Meloni Swaps Black for Pastel Suits to Project Credible G7 Leader Image at 2 Summits
Updated
Updated · The Economic Times · Aug 13
Meloni Swaps Black for Pastel Suits to Project Credible G7 Leader Image at 2 Summits
3 articles · Updated · The Economic Times · Aug 13
Summary
Giorgia Meloni has increasingly replaced the dark outfits tied to her early political years with tailored pastel and neutral suits, a shift experts say is central to her effort to look like a credible leader of a major European country.
Fashion specialists told AP that lighter colors project warmth and approachability while formal tailoring preserves authority; Meloni has also favored wide-legged trousers, muted shades and a lighter hair color.
The contrast is sharp with 1996 footage of the then-19-year-old activist in near-all black defending Benito Mussolini, an image that long shadowed her rise through Italy’s right wing.
At the 2024 G7 summit in Puglia and again at this year’s G7 in Evian-les-Bains, Meloni’s pastel and beige suits turned her wardrobe into a visible part of her international political branding.
In Italy, where fashion is both a national symbol and a pillar of the economy, that image management carries added weight for a prime minister representing the country abroad.