Apple Raises iPhone 18 Prices by $100 as Memory Chip Costs Squeeze Margins
Updated
Updated · GSMArena.com · Aug 24
Apple Raises iPhone 18 Prices by $100 as Memory Chip Costs Squeeze Margins
3 articles · Updated · GSMArena.com · Aug 24
Summary
$100 price increases are now expected across the entire iPhone 18 lineup, extending earlier reports that had focused mainly on the Pro models.
Rising RAM and NAND costs are driving the move after Apple reportedly tried to absorb the increases but could no longer protect already slim profit margins.
The iPhone 18 Pro would start around $1,199, keeping Apple within the price range of Samsung and Google, which have already lifted flagship phone prices.
The increase follows June price hikes for some Macs and iPads, underscoring how the broader memory-chip crunch is spreading across Apple's hardware lineup.