Hollywood Group Publishes 3-Year AI Framework to Preserve Creative Control
Updated
Updated · Variety · Aug 21
Hollywood Group Publishes 3-Year AI Framework to Preserve Creative Control
3 articles · Updated · Variety · Aug 21
Summary
About 120 filmmakers, executives and actors backed a new “Human Generative Workflows” framework after a weekend meeting, making public a three-year effort to define where AI fits in human-led filmmaking.
The document argues AI already underpins copyrightable production tasks such as upscaling, sharpening and markerless mocap, and calls for a classification system to distinguish those tools from generative uses.
Its key line is that AI-generated voices and likenesses that substitute for human creative work are not copyrightable, drawing a boundary between tools that serve artists and prompt-based systems that replace them.
Convened in November 2023 by Kathleen Kennedy and Susan Ruskin, the coalition said the framework is meant to spur industry debate on authorship, consent and compensation, while leaving aside disputes over model training and job losses.