Divine Launches 6-Second Video App, Drawing 100,000 Users to Fight AI Slop

1 articles · Updated · CNN · Aug 23

Divine officially launched last week with a scrolling feed of six-second videos, saying it has already attracted about 100,000 users and restored access to more than 2 million archived Vine posts.
Rabble, an early Twitter employee backed by Jack Dorsey, built the app over nine months to revive Vine’s human-made, weird creative culture while barring AI-generated uploads.
The platform is also trying to differentiate itself from mainstream social media with transparent feed algorithms, user-selectable recommendation streams and decentralized infrastructure that lets users move profiles and content elsewhere.
Taco Bell became Divine’s first brand partner this week, an early sign the nostalgia-driven app is seeking a business model that eluded Vine after Twitter bought it for $30 million in 2012 and shut it down in 2017.
Divine’s debut taps broader frustration with algorithmic control and AI-heavy feeds, echoing similar responses from platforms such as Pinterest and LinkedIn and a wider push to revive older social networks.