Updated
Updated · bbc.co.uk · Aug 20
Divine Launches 6-Second Video App With 2.5 Million Restored Vines and AI Ban
Updated
Updated · bbc.co.uk · Aug 20

Divine Launches 6-Second Video App With 2.5 Million Restored Vines and AI Ban

3 articles · Updated · bbc.co.uk · Aug 20

Summary

  • Divine opened to the public with six-second looping videos, reviving Vine’s format while adding 2.5 million restored original Vines to the app.
  • ProofMode verification, live in-app recording and user flagging underpin its ban on AI-made videos, a policy founder Evan Henshaw-Plath says is meant to reset social media.
  • 10,000 people installed Divine within its first few hours, briefly overwhelming servers and suggesting nostalgia for Vine could help attract an initial audience.
  • Jack Dorsey backs the app, which runs on the decentralized Nostr network so users can move accounts and content across compatible services instead of staying locked to one platform.
  • Vine once reached more than 200 million monthly users, but analysts say Divine must show it can strip out addictive platform mechanics without losing the appeal that keeps users engaged.

Insights

How can Divine promise a non-addictive experience when its core feature relies on the notoriously addictive six-second video loop?
With Taco Bell on board, how will Divine generate ad revenue without using the manipulative targeting algorithms it aims to destroy?
Can a decentralized platform truly enforce a strict ban on AI-generated content without sacrificing the user autonomy it promises?