Divine Opens 6-Second Video App to All, Signs Taco Bell as 1st Brand Partner

1 articles · Updated · PR Newswire · Aug 18

Aug. 20 marks Divine’s public launch, ending invite-code access and opening the 6-second looping video app to all users after nearly nine months of development.
Taco Bell became Divine’s first brand partner, with fans able to join early using the code TACO-BELL as part of the chain’s Decades campaign reviving four 2016 menu items.
Divine is pitching the launch as a human-first alternative to algorithm-driven social media, banning AI-generated content and adding tools such as stop-motion, tipping, Divine Kids and Divine Greenlight.
Built on the open Nostr protocol, the app says creators keep greater control of identity and content rather than being locked into a closed platform, as it takes its first steps toward commercialization.