Apple Eyes iPhone Price Hikes, Prepares Foldable and Home Device Retail Push
Updated
Updated · Bloomberg · Aug 23
Apple Eyes iPhone Price Hikes, Prepares Foldable and Home Device Retail Push
3 articles · Updated · Bloomberg · Aug 23
Summary
Apple is weighing price increases for next month’s updated iPhone lineup while readying retail changes to support a broader push into home devices.
The retail overhaul is aimed at handling a slate of new home products, part of a wider effort to refresh Apple’s hardware momentum.
Apple is also nearing the debut of its first foldable iPhone, a product the report frames as a chance to restore some of the company’s product excitement.
Together, the pricing plans, foldable launch and store changes point to a coordinated fall strategy spanning flagship phones, a new form factor and an expanded home category.