Updated
Updated · 9to5Mac · Aug 24
Apple Previews 5 New Devices as 10-Plus Product Launch Nears
Updated
Updated · 9to5Mac · Aug 24

Apple Previews 5 New Devices as 10-Plus Product Launch Nears

3 articles · Updated · 9to5Mac · Aug 24

Summary

  • Apple is nearing a broad hardware rollout of more than 10 products, with attention centered on five expected devices: the foldable iPhone Ultra, HomePad, Apple TV 4K, MacBook Ultra, and new Apple Watch models.
  • The iPhone Ultra is framed as Apple’s first foldable iPhone, with iOS 27 adaptation seen as crucial to making the larger, dual-use form factor work like both a phone and iPad mini.
  • HomePad and Apple TV 4K point to a bigger push into the home, pairing Siri AI, media features and possible camera functions after delays tied to Apple’s AI assistant rollout.
  • MacBook Ultra and Apple Watch Series 12 and Ultra 4 are expected to emphasize AI-era hardware upgrades, including rumored touch and OLED changes for the Mac and a more powerful new S-class watch chip.
  • The lineup suggests Apple’s next launch cycle will focus less on routine refreshes and more on new form factors, smarter home devices and AI-ready chips across product categories.

Insights

After years of resisting, why is Apple finally bringing touch screens and cellular connectivity to the radically redesigned MacBook Ultra?
Can Apple's delayed HomePad and AI-powered Apple TV finally conquer the smart home market they have struggled to dominate for years?
With a rumored $2,500 price tag and missing camera features, will Apple's first foldable iPhone revolutionize the market or become a costly misstep?