Updated
Updated · Bloomberg · Sep 20
Apple Cuts Fitness+ Jobs as It Reviews Service’s Future Ahead of India Apple Pay Launch
Updated
Updated · Bloomberg · Sep 20

Apple Cuts Fitness+ Jobs as It Reviews Service’s Future Ahead of India Apple Pay Launch

1 articles · Updated · Bloomberg · Sep 20

Summary

  • Apple has cut jobs at Fitness+ as it reassesses the future of the subscription workout service, marking the clearest sign yet that the business is under internal review.
  • That review comes as Apple broadens a wider services-and-devices strategy beyond the iPhone, including work on a new “intelligent personal hub.”
  • The same report said Apple Pay’s launch in India is imminent, while Apple has also shelved the Apple Pencil concept tied to its planned iPhone Duo foldable.

Insights

Why is Apple quietly killing off hardware projects and subscriptions to fund its new AI ecosystem?
What does launching Apple Pay in India reveal about the company's aggressive push for global ecosystem lock-in?
Could Apple's massive gamble on privacy-first, on-device AI ultimately leave it trailing behind cloud-heavy tech giants?