Updated
Updated · Heavy.com · Aug 25
Dana White Rejects Promoting 12-2 Jake Paul as Zuffa Boxing Targets Best Fighters
Updated
Updated · Heavy.com · Aug 25

Dana White Rejects Promoting 12-2 Jake Paul as Zuffa Boxing Targets Best Fighters

3 articles · Updated · Heavy.com · Aug 25

Summary

  • Zero interest was Dana White’s answer when asked whether Zuffa Boxing would promote Jake Paul, saying his model is to match “the best fighters in the world” rather than “Paul brother type fights.”
  • On the Plan Bri Uncut podcast, White said Paul’s market appeal is obvious but outside his remit, drawing a line between crossover spectacle and the merit-based matchups he says he wants to build.
  • White still gave Paul credit for facing Anthony Joshua in December 2025, calling it a “ballsy move” after Joshua knocked him out and broke his jaw.
  • Paul, 12-2 as a pro boxer, remains tied to Most Valuable Promotions, which has merged with the PFL, leaving him an alternative route if he pursues the MMA fight he has said he wants.

Insights

Will Jake Paul's shattered jaw force an early retirement before his highly anticipated 2027 MMA debut?
Who gave Anthony Joshua the strict order to permanently remove Jake Paul from the boxing world?
Can Dana White's traditional Zuffa Boxing model thrive without the massive viewership of influencer spectacles?