Dunkin' Gives Away 1 Million Free Espresso Drinks as Starbucks Unveils Fall Menu

Q: Will Dunkin's 1 million free espresso drinks run out today before you can claim yours on the app?

Possibly — but there’s no public live tracker, so the safest answer is that you should claim it as soon as you can. Dunkin’s offer began at 12 p.m. ET on Tuesday, Aug. 25, and is limited to 1 million promo-code redemptions. The company says the deal is available “while supplies last,” with one redemption per customer for Dunkin’ Rewards members who enter the code “EASYCHOICE” in the app’s Offers & Rewards section. That means whether it runs out before you claim it depends on demand. A million redemptions is a large number, but national one-day giveaways tied to fall menu launches can move quickly, especially when the free drink applies to popular items such as the Pumpkin Spice Signature Latte and other espresso beverages. The strongest evidence from Dunkin’s own messaging is its warning that customers will want to make their Dunkin’ run “ASAP.” That suggests the company expects heavy demand, not an all-day guarantee. If you want the best chance, open the Dunkin’ app immediately, make sure you’re logged into Dunkin’ Rewards, and enter the promo code right away. If the code is accepted, you’ve secured the offer; if not, the allotment has likely been exhausted.

Q: How is influencer Alix Earle's new Dunkin' meal secretly fueling the hype for her upcoming Netflix series?

Alix Earle’s Dunkin’ meal is functioning as a disguised cross-promotion for her Netflix series, *Earle Meets World*. The “Earle-Y Riser Meal” is not just a celebrity menu item timed to Dunkin’s fall rollout. It was launched as a three-way campaign involving Dunkin’, Earle and Netflix ahead of the show’s Sept. 4 premiere. Dunkin’ said the meal reflects Earle’s busy morning routine, directly tying the product to the same on-the-go persona that anchors her reality series. The marketing goes beyond the meal itself. Dunkin’ built a social campaign around Earle called “The Wake-Up Committee,” showing her getting ready for a packed day, and paired it with a second content series, “Wake Up World,” featuring the Earle family. That family-focused content is designed to give fans a preview of the people and dynamic they will see in *Earle Meets World*. There was also an in-person promotional push: Dunkin’ and Netflix hosted a Midtown Manhattan pop-up where fans could sample the breakfast meal and watch the show’s trailer. That turned a fast-food launch into a trailer drop and fan event. In effect, the meal builds hype by putting Earle’s name, routine and family story into Dunkin’s national footprint. It keeps her in front of consumers as both an influencer and an emerging TV personality, using breakfast branding to seed awareness for the Netflix debut without relying solely on traditional entertainment advertising.

3 articles · Updated · USA TODAY · Aug 25

Starting at noon ET on Aug. 25, Dunkin' is offering 1 million free espresso drinks through its app, including the Pumpkin Spice Signature Latte.
Customers can redeem the giveaway by entering promo code "EASYCHOICE" in the app's Offers & Rewards section, part of Dunkin's push around its 2026 fall menu.
The Aug. 19 seasonal lineup added returning items such as the Pumpkin Donut and Maple Sugar Breakfast Sandwich, plus pumpkin and tiramisu-themed limited-time drinks.
Dunkin' also tied the fall launch to a new "Earle-Y Riser Meal" with influencer Alix Earle and Netflix, while the giveaway lands the same day Starbucks released its Pumpkin Spice Latte and fall menu.