Author Slams Google’s 3 AI Game Examples as Embarrassing Pitch for a ‘Golden Age’
Updated
Updated · Aftermath · Aug 25
Author Slams Google’s 3 AI Game Examples as Embarrassing Pitch for a ‘Golden Age’
1 articles · Updated · Aftermath · Aug 25
Summary
Three game examples in a Google Cloud blog — Square Enix’s “Chatty Slimey,” 10Six Games’ YOU vs. Zombies and Ubisoft’s Teammates prototype — drew the article’s sharpest criticism as weak evidence for AI transforming games.
Jack Buser, Google’s global director for games, framed those projects as proof AI is unlocking a “new golden age of games” and enabling richer player experiences through companions, custom character generation and voice-directed squad control.
The author argues the showcased features are niche gimmicks rather than breakthroughs, saying years of AI hype have yet to produce a game that clearly speeds development or delivers genuinely compelling characters, worlds or interactions.
That critique broadens into a rejection of AI’s value in game production, contending the industry’s bigger bottlenecks are management and ownership decisions — not technical limits that generative tools can solve.