Meta Launches 2 AI Game Tools for Horizon, Targeting Facebook and Instagram Reach
Updated
Updated · The Verge · Sep 24
Meta Launches 2 AI Game Tools for Horizon, Targeting Facebook and Instagram Reach
3 articles · Updated · The Verge · Sep 24
Summary
Meta unveiled two early-access tools—mobile app Horizon Create and browser-based Horizon Studio—that let users build 2D and 3D Horizon games from AI prompts.
Published games made with those tools can be recommended and played directly inside Facebook and Instagram, where Meta says users could jump from a clip into a multiplayer session within seconds.
Meta is using that distribution push to revive Horizon, which started as a VR app and has recently shifted its focus toward mobile after struggling to gain traction.
The move also answers rising competition from Roblox, which is adding similar AI game-generation features and already operates at far larger scale with 123 million daily active users.