iPhone 17 Captures 6% of Q2 Global Sales as Top 10 Models Reach 26%
Updated
Updated · counterpointresearch.com · Aug 26
iPhone 17 Captures 6% of Q2 Global Sales as Top 10 Models Reach 26%
3 articles · Updated · counterpointresearch.com · Aug 26
Summary
Counterpoint said the iPhone 17 was the world’s best-selling smartphone in Q2 2026, taking 6% of global unit sales, while the iPhone 17 Pro Max and Pro ranked second and third.
An 11% overall market decline and a global RAM shortage pushed brands toward premium and key volume models, lifting the top 10 smartphones’ combined share to 26%—up 2% year over year and the highest for a June quarter.
Apple and Samsung each placed five models in the top 10; Apple’s unit sales rose 5% year over year, helped by stronger demand in India, Japan, MEA and nearly doubled iPhone sales in South Korea.
Samsung’s Galaxy S26 Ultra was the best-selling Android phone and the first ultra-premium Android model to lead June-quarter Android sales, aided by a later launch and accounting for more than half of S26 series sales.