OpenAI Brings Ads to ChatGPT India Tiers for 100 Million Users as IPO Nears
Updated
Updated · TechCrunch · Aug 27
OpenAI Brings Ads to ChatGPT India Tiers for 100 Million Users as IPO Nears
3 articles · Updated · TechCrunch · Aug 27
Summary
OpenAI will begin showing ads on ChatGPT Free and Go in India, extending an ad rollout that already reached the U.S. in February and Europe earlier this month.
50 brands will be included at launch, with WPP and Omnicom as agency partners, and an ad manager due next month requiring a daily minimum budget of ₹725 ($7.60).
India is a key market because ChatGPT had more than 100 million weekly active users there in February, many on the free or lower-priced Go plans OpenAI has pushed with sub-$5 pricing and promotions.
The ad expansion supports OpenAI's broader revenue drive ahead of a potential IPO; the company reported $6.7 billion in June-quarter revenue, up from $5.7 billion in the prior quarter.