OpenAI Launches Sponsored Agents Ads, Adds HubSpot and Shopify Integrations in U.S. Test
Updated
Updated · OpenAI · Sep 16
OpenAI Launches Sponsored Agents Ads, Adds HubSpot and Shopify Integrations in U.S. Test
3 articles · Updated · OpenAI · Sep 16
Summary
Sponsored Agents are now being tested with select U.S. advertisers, letting ChatGPT users click an ad and open a clearly labeled conversation with a business-sponsored agent.
OpenAI said the feature aims to move shoppers from discovery to decision by answering follow-up questions inside ChatGPT, while keeping sponsored chats separate from ChatGPT’s independent responses and the original conversation.
Advertisers can now use natural-language prompts in ChatGPT Work and the Ads Manager plugin to create, update and analyze campaigns, with new AI tools suggesting copy and imagery from a landing page or brief.
HubSpot became OpenAI’s first CRM partner and Shopify its first ecommerce partner, allowing businesses to create, manage and track ChatGPT ads in existing tools; Shopify’s app expands internationally on Sept. 23 where ChatGPT Ads are available.
The rollout marks OpenAI’s next step toward an AI-native advertising platform as it pushes ads beyond static placements into conversational commerce and automated campaign management.