Google Launches Universal Cart in U.S., Linking Products Across Multiple Retailers
Updated
Updated · TechCrunch · Oct 15
Google Launches Universal Cart in U.S., Linking Products Across Multiple Retailers
3 articles · Updated · TechCrunch · Oct 15
Summary
U.S. users can now save products they find in Google Search and the Gemini app into one persistent cart, letting them resume shopping without restarting product searches.
The tool pulls items from multiple retailers into a single hub and tracks price drops and restocks, aiming to make browsing and purchase planning easier.
Google said Universal Cart can also factor in credit-card perks, surface promo codes and connect checkout through its Universal Commerce Protocol, an open standard introduced earlier this year.
The launch extends Google's broader AI shopping push, alongside Search AI Mode product discovery and the "Let Google Call" feature, as Amazon, OpenAI and others add agentic commerce tools.