OpenAI Rolls Out 2 ChatGPT Shopping Features Globally as It Pushes Into Virtual Try-On
Updated
Updated · TechCrunch · Oct 1
OpenAI Rolls Out 2 ChatGPT Shopping Features Globally as It Pushes Into Virtual Try-On
1 articles · Updated · TechCrunch · Oct 1
Summary
OpenAI on Thursday launched two ChatGPT shopping tools worldwide: a Try On button for clothing and accessories and a Favorites feature that saves products to an in-app Library.
ChatGPT’s virtual try-on lets users upload a selfie, full-body photo or even a screenshot of an item to see how it might look on them, using the new Images 2.5 model.
OpenAI said that model improves lighting, texture, instruction-following and image-generation speed, supporting broader shopping tasks such as building outfits from style prompts or matching celebrity looks.
The rollout follows OpenAI’s retreat from an instant-checkout idea that underperformed and lands in a crowded market where Google already offers virtual try-on and Pinterest remains strong in fashion discovery.