Safeway shoppers can now use ChatGPT to turn recipes, photos, lists or prompts like “pizza night for four” into product suggestions, savings and a cart that links to Safeway checkout.
Albertsons said the rollout extends a broader OpenAI partnership across more than 2,200 stores, where teams are using ChatGPT Enterprise and API-based tools to speed development, merchandising and operational decisions.
36 million weekly customers are the target for AI features that help with basket building, repeat purchases and meal planning, while merchants get explainable recommendations and promotional insights from predictive models paired with generative AI.
The Safeway launch builds on Albertsons’ existing AI shopping assistant and Ask AI tools and is planned to expand to Albertsons, Vons, Jewel-Osco, Shaw’s, ACME and Tom Thumb.