SSENSE Shifts Core Operations to US After Tariffs Triggered Chapter 11-Style Restructuring
Updated
Updated · The New York Times · Aug 27
SSENSE Shifts Core Operations to US After Tariffs Triggered Chapter 11-Style Restructuring
3 articles · Updated · The New York Times · Aug 27
Summary
SSENSE plans to move a core part of its operations to the United States next year, aiming to cut the hit from U.S. tariffs on its cross-border business.
Trump-era levies introduced last year helped push the Montreal-based online fashion retailer into a financial meltdown, forcing it through the Canadian equivalent of a Chapter 11 reorganization.
The company, which sells items ranging from $100 Converse sneakers to $7,000 Chloé dresses, says the relocation is central to its effort to rebuild and withstand future U.S.-Canada trade fights.
SSENSE’s move suggests Trump’s tariff strategy is prompting some Canadian companies to relocate operations to the United States to avoid duties.