Apple Lifts TV+ to $14.99 a Month in Fourth Price Hike in 4 Years
Updated
Updated · The Verge · Aug 28
Apple Lifts TV+ to $14.99 a Month in Fourth Price Hike in 4 Years
3 articles · Updated · The Verge · Aug 28
Summary
$14.99 is Apple TV+'s new monthly price for new and existing subscribers, effective immediately, with the annual plan rising to $119 from $99.
Apple also raised Apple One Individual to $21.95 from $19.95, and current subscribers will be notified before their next bill.
The increase comes almost exactly a year after the last Apple TV+ hike and follows a broader push into costlier programming, including Ted Lasso's fourth season and live F1, MLB and MLS coverage.
The move extends a wider pricing push at Apple, which has already raised prices on most devices this year and is reportedly preparing higher AppleCare+ subscription fees.