Roku Launches 30 Streaming Bundles With Up to 30% Savings in U.S.
Updated
Updated · Deadline · Sep 17
Roku Launches 30 Streaming Bundles With Up to 30% Savings in U.S.
3 articles · Updated · Deadline · Sep 17
Summary
30 new bundle combinations are now live on Roku Premium Subscriptions in the U.S., pairing services such as HBO Max, AMC+, Fox One and Starz in the platform’s first bundled offering.
Up to 30% discounts versus separate sign-ups are meant to tap the industry’s bundling push, which Roku says can drive incremental demand through its channel-store model.
Antenna data cited by Roku showed 76% of Premium Subscription sign-ups were incremental and 98% of subscribers were new to a given service.
Roku’s subscription business has been growing: first-quarter subscription revenue rose 30% year over year to $518.5 million, and the company said earlier this year it topped 100 million global households.
The launch lands days after Amazon Prime Video rolled out a $30-a-month five-service bundle, underscoring intensifying competition as streamers and pay-TV distributors lean harder into packaging.