Updated
Updated · CNBC · Aug 28
Mixue Shares Drop Over 7% After 14.7% Profit Fall to 2.32 Billion Yuan
Updated
Updated · CNBC · Aug 28

Mixue Shares Drop Over 7% After 14.7% Profit Fall to 2.32 Billion Yuan

3 articles · Updated · CNBC · Aug 28

Summary

  • More than 7% of Mixue Group’s market value was wiped out in Hong Kong on Friday, extending a second day of losses after the chain reported weaker first-half earnings.
  • Profit fell 14.7% year on year to 2.32 billion yuan even as revenue rose 2.3% to 15.22 billion yuan, with cost of sales outpacing growth and selling, distribution and administrative expenses climbing sharply.
  • Selling and distribution expenses jumped 22.9% on higher marketing and staff costs, while administrative expenses rose 39.4%; the company also proposed a special dividend of 2.65 yuan a share.
  • Mixue had nearly 63,987 stores worldwide by end-June, including 4,378 overseas, and said it will deepen expansion in Southeast Asia, central Asia and the Americas while localizing supply chains.

Insights

Will Mixue's bold overseas expansion and Snow King IP pivot save its shrinking margins, or accelerate its financial slide?
Why is the world's largest budget beverage chain struggling to win over consumers in developed economies despite its massive scale?