Jackpine Sells 100 'Lake Ontario' Caps as Trump Threatens to Rename It 'Lake America'
Updated
Updated · Bloomberg · Aug 28
Jackpine Sells 100 'Lake Ontario' Caps as Trump Threatens to Rename It 'Lake America'
3 articles · Updated · Bloomberg · Aug 28
Summary
About 100 orders hit Jackpine’s website within hours after the Ottawa-based company launched blue “Lake Ontario” caps ahead of Donald Trump’s order to change the lake’s name on US maps.
The husband-and-wife team behind Jackpine, Liam Mooney and Emma Cochrane, rushed the product online in direct response to Trump’s threat to relabel the body of water “Lake America.”
The burst of sales turned a political flashpoint into a retail opportunity, showing how Trump’s renaming push quickly spilled beyond maps into consumer merchandise in Canada.