Android Falls 4% to 75% Global Share as Pixel 10a Hits 7% in Japan
Updated
Updated · 9to5Google · Aug 27
Android Falls 4% to 75% Global Share as Pixel 10a Hits 7% in Japan
3 articles · Updated · 9to5Google · Aug 27
Summary
Android's global smartphone sales share slipped 4 percentage points year over year to 75% in Q2 2026, while iOS rose to 20% and HarmonyOS reached 5%, Counterpoint data showed.
Samsung's Galaxy S26 series—especially the Ultra—helped cushion Android's decline as iOS and HarmonyOS gained ground and RAM shortages pushed Chinese Android brands away from entry-level phones.
Japan stood out in Counterpoint's market rankings: Google's Pixel 10a captured 7% of smartphone sales in Q2, trailing only the iPhone 17 and iPhone 17E.
That made Japan the only major market in the report where Google's Pixel line broke into the top sellers, extending the budget Pixel's regional strength after the Pixel 9a failed to do so a year earlier.
As HarmonyOS overtakes iOS in China, could Huawei's rapidly growing software ecosystem eventually threaten Android's dominance in other emerging markets?
With global smartphone shipments dropping and memory costs rising, will affordable Android devices soon become a thing of the past?
If premium phones are the only resilient market in 2026, how will budget-focused tech giants survive this massive industry squeeze?