Updated
Updated · CNET · Aug 28
CNET Group Revisits Apple’s 2005-2017 Turning Points Ahead of Sept. 9 Event
Updated
Updated · CNET · Aug 28

CNET Group Revisits Apple’s 2005-2017 Turning Points Ahead of Sept. 9 Event

3 articles · Updated · CNET · Aug 28

Summary

  • Sept. 9 is the trigger for CNET Group’s new Apple retrospective, with CNET, Lifehacker, Mashable, PCMag, Popular Science and ZDNET revisiting key moments before Apple’s fall live event.
  • 2005 to 2017 anchors the series, spanning Apple’s Mac switch to Intel chips, the 2007 iPhone launch and Tim Cook’s 2015 Apple Watch debut as “one more thing.”
  • Aug. 24-27 entries already highlight Apple TV features, the iPhone 6S debate, the Intel transition and Siri AI criticism, framing the look-back as a guide to what Apple’s history may signal next.
  • The campaign will run daily through the event as an “Apple a Day” feature, alongside a reader contest offering a new Apple Watch for predictions about Apple’s announcements.

Insights

Will the next Apple event deliver a historical turning point like the 2005 Intel switch, or just another iterative update?
How might revisiting past triumphs like the iPhone 6s expose Apple's true strategy for monetizing its long-awaited AI ambitions?
Could Apple's upcoming AI-driven Siri overhaul finally rival ChatGPT, or will advanced features be locked behind an iCloud subscription?