Trump Orders TV Ad Blitz Backed by $400 Million as Midterm Polls Sink Into the 30s
Updated
Updated · The Atlantic · Aug 26
Trump Orders TV Ad Blitz Backed by $400 Million as Midterm Polls Sink Into the 30s
3 articles · Updated · The Atlantic · Aug 26
Summary
$400 million in MAGA Inc. funds is being readied for a midterm ad blitz after Trump ordered national TV spots touting his own record, with rollout expected soon and less than 100 days before voting.
Trump rejected a candidate-by-candidate approach, arguing Democrats will make the election a referendum on him anyway, while advisers say many voters still do not know his claimed achievements on stocks, manufacturing, fentanyl and the border.
Most of the super PAC's spending is still expected to go to targeted House and Senate races, where teams are already reviewing polling, voter models and message tests and preparing traditional attacks on Democratic candidates.
The strategy carries risk because Trump's approval ratings are in the 30s, only 22% of Americans say the economy is doing well, and voter frustration extends beyond inflation to his Iran war and corruption concerns.
Republicans still see Trump as their strongest turnout driver, and with early voting starting in October, his team is betting that nationalizing the races can protect GOP majorities in a favorable House and Senate map.