Sonos Launches $699 Beam Ultra and $449 Ace Ultra as Sonos 27 Pushes AI Reboot
Updated
Updated · The Verge · Sep 1
Sonos Launches $699 Beam Ultra and $449 Ace Ultra as Sonos 27 Pushes AI Reboot
3 articles · Updated · The Verge · Sep 1
Summary
September 29 is the release date for Sonos’ two flagship devices: the $699 Beam Ultra soundbar and $449 Ace Ultra headphones, unveiled in New York alongside the Sonos 27 software overhaul.
Sonos 27 centers on AI tools meant to rebuild momentum after the 2024 app backlash, including an opt-in Sonos 27voice assistant this fall and Sonos 27mcp support for models such as ChatGPT and Gemini from September 8.
Ace Ultra ties headphones more tightly into the Sonos ecosystem with headphone linking on September 29, 35-hour battery life, 10 microphones and improved ANC, while Beam Ultra upgrades to a 7.1.2 design with Dolby Atmos and AI speech enhancement.
September software rollouts also restore and expand app controls, adding new bottom-tab navigation, room sorting, a virtual volume knob on iOS, and lockscreen playback controls that began returning on August 17.
The broad launch is Sonos’ biggest since 2024 and marks a more cautious recovery strategy, with early-access and staged releases replacing the all-at-once app rollout that angered customers.