Amazon Gives Alexa AI 360,000-Query Scam Check Tool
Updated
Updated · TechCrunch · Sep 2
Amazon Gives Alexa AI 360,000-Query Scam Check Tool
3 articles · Updated · TechCrunch · Sep 2
Summary
Amazon said Alexa for Shopping can now verify whether a message actually came from Amazon, shifting a task that drives about 360,000 customer-service inquiries a year to its consumer AI assistant.
The tool checks suspicious communications against billions of Amazon messages worldwide, analyzing sender details, content, timing and metadata to definitively confirm authenticity.
Amazon said the system should get better as customers report more suspicious messages, extending its anti-scam push beyond the verify@amazon.com email address and an existing web form launched earlier this year.
The addition also fits Amazon’s broader Alexa strategy: pushing the assistant deeper into shopping tasks on its website and app, a day after adding alerts for new products, books and music releases.