Updated
Updated · Yahoo Finance · Sep 2
DA Davidson Keeps Apple at Neutral With $270 Target as Foldable iPhone Seen Key to Growth
Updated
Updated · Yahoo Finance · Sep 2

DA Davidson Keeps Apple at Neutral With $270 Target as Foldable iPhone Seen Key to Growth

3 articles · Updated · Yahoo Finance · Sep 2

Summary

  • $270 is DA Davidson's price target after it reiterated a Neutral rating on Apple, arguing John Ternus needs a foldable iPhone Ultra and broader price hikes to sustain growth.
  • Without those two levers, analyst Gil Luria said Apple would likely face revenue declines next year, as a standard iPhone 18 is expected to deliver only incremental gains.
  • $109.4 billion in fiscal Q3 revenue and a 22% jump in iPhone sales to $54.25 billion leave Apple starting from strength, but also raise the bar for what can impress investors.
  • 9% to 11% is Apple's own growth outlook for the September quarter, already slower than the last quarter and clouded by supply-chain headwinds.
  • AI remains part of the debate, though DA Davidson said Apple's revamped Siri shown at WWDC26 and a longer hardware pipeline could support upgrades over time.

Insights

Will Apple's risky foldable iPhone and shocking price hikes save its revenue, or alienate its most loyal users?
Are camera-equipped AirPods and a radical glass redesign enough to prevent Apple's trillion-dollar growth engine from stalling?
Can John Ternus dethrone Meta's smart glasses monopoly before Apple's wearable dreams collapse under Vision Pro's weight?