Talarico Expands Black Voter Push With 3 Advisers in Texas Senate Race
Updated
Updated · The Washington Post · Sep 4
Talarico Expands Black Voter Push With 3 Advisers in Texas Senate Race
3 articles · Updated · The Washington Post · Sep 4
Summary
Three Black political operatives joined James Talarico’s Senate campaign as senior advisers Friday, part of a broader effort to win over Black voters who largely backed rival Jasmine Crockett before the Democratic primary.
Black-owned firms Bryson Gillette, Foston International Communications and Advantage Communications Group will run paid messaging, while the campaign adds faith- and youth-based outreach.
Talarico’s move targets a key tension in the race: polls show him running relatively strong with Black voters, but prominent Black leaders have complained Texas Democrats expect their turnout while offering little in return.
Crockett and former Democratic Senate nominee Colin Allred have both clashed with Talarico and declined to actively help his campaign, leaving him to build support through town halls, church visits and millions in community outreach.
The push carries weight in a state with about 4.3 million Black residents, the largest Black population in the country.