NBA 2K27 Adds 20-Plus Celebrities, Including 3 NFL Players and 10 Musicians
Updated
Updated · Sports Illustrated · Sep 4
NBA 2K27 Adds 20-Plus Celebrities, Including 3 NFL Players and 10 Musicians
3 articles · Updated · Sports Illustrated · Sep 4
Summary
NBA 2K27 expands its courtside realism with more than 20 celebrity cameos, spanning NFL players, rappers, influencers and brand mascots rather than just basketball figures.
3 NFL players—Dak Prescott, Jalen Ramsey and Deebo Samuel—appear in the game, with Prescott returning after showing up two editions ago and Samuel highlighted as a longtime NBA 2K fan.
10 musicians and rappers on the list include Jack Harlow, Lil Yachty, 2 Chainz, Soulja Boy, Baby Keem, Big Sean, Swae Lee, Lil Tecca, London On Da Track and E-40; several also appeared in earlier versions.
Former players and basketball personalities Jenna Bandy and shooting coach Lethal Shooter join a miscellaneous group that includes Jake From State Farm, Ronnie 2K, A Boogie Wit Da Hoodie and Duke Dennis.
The lineup underscores 2K’s push to make NBA 2K27 feel more like a live NBA environment, where celebrity courtside culture is part of the sport’s broader appeal.
Beyond the star-studded courtside cameos, how will the gritty new Fire and Concrete storyline reshape the traditional NBA 2K27 MyCAREER experience?
Can the nostalgic addition of MyCAREER Eras distract hardcore fans from the franchise's heavy reliance on celebrity marketing and internet personalities?
With a unified cross-platform Auction House finally arriving, will the newly launched NBA 2K27 MyTEAM economy face unprecedented challenges or thrive?