Wisconsin Tops U.S. Beer Interest Study for 2nd Straight Year
Updated
Updated · Fox News · Sep 6
Wisconsin Tops U.S. Beer Interest Study for 2nd Straight Year
1 articles · Updated · Fox News · Sep 6
Summary
Innerbody Research ranked Wisconsin first in U.S. beer interest after analyzing a year of Google Trends data, with Wyoming second and Kansas, Nebraska and Iowa rounding out the top five.
The results reinforced the Midwest's dominance: every Midwestern state placed in the top 20, while Alaska, Washington, California, Oregon and Hawaii landed in the bottom 10.
Brewers Association CEO Bart Watson and University of Chicago's Jean-Pierre Dubé said immigration, long regional brewing histories and first-to-market brand advantages still shape local beer loyalties.
Michelob Ultra drew the most search interest among brands, while Watson cautioned search data do not mirror sales directly even as Beer Marketer Insights said the brand now leads U.S. volume sales.