Las Vegas Hotels Match Canadian Dollar 1-for-1 as U.S. Travel From Canada Stays 25% Lower
Updated
Updated · Fortune · Sep 6
Las Vegas Hotels Match Canadian Dollar 1-for-1 as U.S. Travel From Canada Stays 25% Lower
3 articles · Updated · Fortune · Sep 6
Summary
Some downtown Las Vegas hotels are accepting the Canadian dollar at par with the U.S. dollar, a bid to lure back Canadian visitors as cross-border travel remains depressed.
25% fewer return border crossings and about $2.4 billion less spending on U.S. travel in 2025 show why the incentives are growing, after Trump’s 51st-state remarks and a renewed tariff fight chilled demand.
Las Vegas officials also traveled to Canada last month to meet advisers, tour operators and airlines, while New York and Brand USA rolled out discounts and new Canada-focused promotions.
May through July brought only a modest rebound—mostly by car and helped by the World Cup—while overnight and air travel stayed weak, suggesting the coming snowbird season will test whether the boycott endures.
As snowbirds abandon traditional American winter hotspots for overseas beaches, will U.S. border economies ever recover their most loyal international visitors?
Beyond temporary World Cup spikes, what extreme measures must U.S. destinations take if the cross-border travel freeze becomes a permanent reality?