Sony Unveils 3 Bluetooth Headphones Starting at $69.99, Reviving WH-1000XM4 at $299.99
Updated
Updated · Popular Science · Sep 7
Sony Unveils 3 Bluetooth Headphones Starting at $69.99, Reviving WH-1000XM4 at $299.99
3 articles · Updated · Popular Science · Sep 7
Summary
$69.99 to $299.99, Sony’s three new headphones are available now, led by the WH-1000XM4C, a lower-priced sequel to the discontinued XM4 aimed at younger buyers.
Sony said TikTok unboxings and strong customer ratings for the foldable XM4 drove the strategy, favoring familiar designs over new concepts as shoppers resist $459-to-$649 premium models.
$299.99 WH-1000XM4C keeps Sony’s QN1 ANC chip, adds Bluetooth 6.0 and a 10-band EQ, but trims battery life to 27 hours from 30.
$179.99 WH-CH730N keeps its price while boosting ANC by 10% and extending battery life to 50 hours with noise cancellation; the $69.99 WH-CH530 skips ANC but reaches 55 hours.
Holiday-season Hello Kitty bundles will add limited-edition accessories for select Sony models, including the CH730N and CH530, in the US and some other regions.