Updated
Updated · The Guardian · Sep 4
Samsung Frame Pro Review Backs $1,698 65-Inch TV as Matte Screen and Wireless Box Lift Appeal
Updated
Updated · The Guardian · Sep 4

Samsung Frame Pro Review Backs $1,698 65-Inch TV as Matte Screen and Wireless Box Lift Appeal

3 articles · Updated · The Guardian · Sep 4

Summary

  • $1,698 buys Samsung’s 65-inch Frame Pro, which the review says remains a premium but worthwhile art TV thanks to stronger decor appeal and solid everyday picture quality.
  • The latest model adds a matte anti-reflective screen, Neo QLED Mini LED backlighting, Samsung’s third-gen Neo Quantum 4 AI chip and a Wireless One Connect Box that leaves only a power cord visible.
  • That cordless setup is not flawless: the reviewer said audio output repeatedly had to be switched manually to external Bose speakers, suggesting Samsung still has software polish to do.
  • $50 a year unlocks Samsung’s Art Store, whose human-curated catalog spans thousands of works from about 80 partners, though the reviewer flagged the lack of a dedicated search function.
  • Rivals are closing in with cheaper art TVs from Hisense, LG and Amazon—roughly $998, $899 and $625 to $900—but the review argues Samsung still leads on curation and overall execution.

Insights

Competitors offer similar art TVs for much less, so what hidden features make Samsung's 2026 Frame Pro worth the premium price tag?
Can a digital screen truly replace physical art, or is Samsung's $2,000 illusion just a clever trick for bright living rooms?