International Supermarkets Reach $55.8 Billion in 2024 as Shoppers Seek Savings and New Flavors
Updated
Updated · Fox News · Sep 8
International Supermarkets Reach $55.8 Billion in 2024 as Shoppers Seek Savings and New Flavors
1 articles · Updated · Fox News · Sep 8
Summary
$55.8 billion in 2024 revenue underscores the rise of international supermarkets, with IBISWorld data showing the sector grew about 3% annually since 2019 and is projected to top $64 billion by 2029.
Category-specific pricing drives the savings pitch: Wharton professor Barbara E. Kahn said specialized stores can price some staples competitively through scale, while exclusive imported items may cost more.
Demographic shifts and younger consumers' appetite for new flavors are fueling demand, particularly at Asian chains, as immigrant communities sustain demand for ingredients tied to home cuisines.
Shoppers can also use the stores as low-risk entry points to new cooking, with experts recommending familiar recipes plus one or two new ingredients and a planned shopping list.